Released on = January 19, 2007, 7:49 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Dan McCarron moves away from music industry to establish
career in B2B marketing

Press Release Body = FT. WORTH, Texas - January 19, 2007 - Starr Tincup, an
integrated marketing firm for business-to-business software and services companies,
announced today that Dan McCarron has joined the firm. Dan is currently focused on
client support and will most likely concentrate on account management. He is also
the newest member of the Starr Tincup triathlon team that is currently training to
complete the Olympic-distance Lavaman Triathlon in Kona, Hawaii, on April 1, 2007,
and raising money for the Leukemia and Lymphoma Society and their Team in Training
program.

"Dan McCarron's hire represents our strong commitment to building a team with
diverse backgrounds and experiences," said Bret Starr, principal and co-founder of
Starr Tincup. "His tenure as a top-flight music industry executive and talent
liaison will lend a level of communications expertise to our firm that is unrivaled
in our business sector. Some other firms can say they hired an account manager from
Agency.com. We can say we hired the guy that signed Afroman to a major label."

Prior to joining Starr Tincup, Dan worked for Universal Records in New York where he
identified new talent and headed up the market research department. There he worked
to discover and launch new artists while keeping the label at the forefront of the
music industry. As an artist and repertoire man at Universal, Dan worked with
artists as they joined the label and also launched radio and marketing campaigns for
those artists.

"Dan gained vast experience in the music industry in New York, and he comes to our
firm with a big city mentality," said J. William Tincup, principal and co-founder of
Starr Tincup. "We're glad he's back in Texas, and even happier that he's working
with us at Starr Tincup."

Dan grew up in Austin, Texas, and attended Southwestern University where he earned
his bachelor's degree in biology and chemistry.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. We help clients market smarter so they drive more revenue with
better marketing ROI. Our scope of services includes consulting and planning, market
research, sales and marketing infrastructure implementation and marketing program
execution.

For more about Starr Tincup, visit our website at www.starrtincup.com or read our
blog at http://starrtincup.blogspot.com.

Web Site = http://www.starrtincup.com

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup